DETERMINED TO MAKE A BETTER HOT SAUCE THAN TABASCO,

I HEAD TO MEXICO WHERE I GET LOST IN MARKETS, DIRTY CANTINAS, LOCAL EATERIES, AND THE STREETS. 

I EAT IT ALL UP. I TALK TO EVERYONE. RANDOM TIP-OFFS LEAD ME TO THE REMOTEST PART OF YUCATAN.

I MEET AN OLD NUN AND FIDEL CASTRO'S EX RUM MAKER. THEY HELP ME CREATE MY OWN SAUCE.

I CALL IT NUMBER ONE SAUCE - a.k.a #1 HOT

AND SHIP IT BACK TO LONDON. 

IT SELLS! 

NEXT TIME WE CREATE 2 MORE FLAVOURS: 

#1 SMOKY AND #1 MELLOW. 

IT SELLS OUT - BUT I GO BROKE.

4 YEARS OFF THE SAUCE AND I'M AT IT AGAIN

THIS TIME IN THE BIG CITY

- MEXICO CITY -

#1 SAUCE IS REBORN!